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Chris Moody studies the account based market in TOPO's marketing practice. Prior to joining TOPO, Chris led content and digital teams for companies like GE, Oracle, and Red Hat. Chris is passionate about helping marketers generate revenue and be even more effective.

Ideal Customer Profile Development

TOPO invites you to join our Analyst, Chris Moody, for a webinar to discuss our latest note on the Ideal Customer Profile or ICP. 

About the Host:

Chris Moody

2019 TOPO All rights reserved


When: Tuesday July 9th at 10:00 am PT / 1:00 pm ET

Who: Chris Moody

TOPO’s research into Ideal Customer Profile (ICP) development practices has found that the ICP is either poorly understood as a concept or has not been properly defined in many organizations. Even in companies that have defined an ICP, its use is limited. By contrast, in high-growth companies, the ICP is integral to marketing and sales strategy and their execution. In this webinar, TOPO will be sharing insights into how high-growth firms develop their ICPs.

Key Takeaways Include

  • How to use the ICP to guide key downstream efforts 
  • Using the right data and analysis to develop your ICP 
  • Critical steps after developing your ICP, including the building of your target account list