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Eric Wittlake studies the account based market in TOPO’s marketing practice. Prior to joining TOPO, he spent more than 15 years creating and executing demand generation, marketing, and advertising programs for B2B (and a few B2C) companies.

2019 Account Based Benchmark Webinar

TOPO invites you to join our Analyst team for a webinar on our recently released Account Based Benchmark Report.    

About the Host:

Eric Wittlake

2019 TOPO All rights reserved


When: Tuesday, January 29th at 10:00 am PT / 1:00 pm ET

Who: Eric Wittlake, Sr. Marketing Analyst 

What: While account based is the hottest GTM strategy in B2B, many organizations are struggling with how to make this an operational reality.  Join us for a discussion on the strategies and metrics of 150 practitioners, who are implementing account based in their organizations, and how they have identified the best tactics, necessary budgets, and resources for adopting an account based strategy.

Attendees will have the opportunity to see some of the key highlights from our 2019 Account Based Benchmark and ask Eric Wittlake questions regarding our findings. 

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